Tans By Kait

Tans by Kait already had an established logo, but needed a clear and cohesive brand system to support future growth. The focus of this project was to bring structure and consistency to the brand through a thoughtful set of guidelines that could be used confidently moving forward.

I developed a cohesive colour palette, font system, and supporting design elements to unify the brand across platforms. In addition, I created a set of secondary logo options and brand assets designed to complement the existing logo, giving the brand more flexibility in how it shows up.

The resulting brand system provides a strong foundation for marketing materials and tanning product packaging, helping Tans by Kait maintain a polished, recognizable look as the business continues to grow.