Graceful Hounds Co.

Graceful Hounds Co. needed a brand that felt calm, trustworthy, and deeply rooted in care, reflecting the heart behind their pet boarding and training services. The goal was to create an identity that feels elevated yet familiar, striking a balance between professionalism and genuine warmth.

The brand features a custom illustrated logo system centered around hand-drawn dog illustrations, paired with a soft, earthy colour palette inspired by nature. Thoughtful typography and supporting badge-style marks were designed to give the brand flexibility across signage, merchandise, and digital use, while maintaining a cohesive look.

The result is a brand that feels welcoming, grounded, and instantly recognizable, helping Graceful Hounds Co. show up with confidence and consistency as they continue to grow.