Lauren Landed

Lauren Landed needed a brand that felt friendly, confident, and instantly recognizable. Built around approachability and clarity, the identity was designed to make a complex process feel more human and less intimidating.

The logo features a custom handwritten bubble font, BFF Sans, created specifically for the brand to reflect Lauren’s personality and build trust through warmth and familiarity. A playful collection of illustrated stamp elements reinforces the idea of movement and progress, tying directly into the brand’s mission of helping Canadians make big moves to the US through the E-2 visa process.

Since launch, Lauren Landed has experienced rapid growth on Instagram, reaching millions of views and building a following of nearly 30,000. The branding provided a strong, flexible foundation that supported visibility, connection, and long-term success.