Happy Dance

Happy Dance called for a brand that felt joyful, welcoming, and full of personality without feeling too busy. The goal was to create a visual identity that reflects the brand’s playful spirit while still feeling thoughtful and cohesive.

The brand guidelines bring together colour, typography, and hand drawn illustrative elements in a way that feels fun yet intentional, giving the brand a clear foundation to grow from. Every detail was designed to feel approachable and easy to use, while maintaining consistency across all touchpoints.

Photography by Courtney Champagne