Coastal Air Systems

Coastal Air Systems needed a brand that felt professional and trustworthy, but still reflected their coastal roots. Based in West Palm Beach, Florida, the goal was to create a clean, modern identity that felt right at home on the water — not overly industrial, and definitely not generic.

The brand pulls inspiration directly from the surrounding coastal landscape, using ocean blues, seafoam tones, sandy neutrals, and subtle textures that nod to sun, water, and shoreline. A flexible logo suite was created to work across everything from van wraps and business cards to digital platforms and social media.

Custom illustrations were designed specifically for vehicle wraps and larger applications, helping the brand stand out on the road while clearly communicating their marine services. Supporting elements like textures, graphic details, and an email signature tie everything together for a cohesive, polished look across all touchpoints.

The result is a brand that feels established, approachable, and built to grow — professional, coastal, and unmistakably Coastal Air Systems Marine.