Tans By Kait

The Tans by Kait website was designed to feel welcoming, confident, and effortlessly beautiful—mirroring the experience Kait creates for her clients in real life. The goal was to move beyond a basic booking site and build a polished online home that showcases her services, products, and personality while guiding users seamlessly toward booking and shopping.

I designed a cohesive website system that brought clarity and consistency to the brand across layout, typography, color usage, and visual hierarchy. The site balances soft, feminine visuals with clear calls to action, making it easy for both new and returning clients to explore services, learn about airbrush tanning, and shop featured products.

While the primary logo was previously established, I expanded the brand through refined secondary logo usage, supporting visuals, and a more intentional website structure, creating a foundation that can grow with the business. The result is a clean, approachable, and conversion-focused website that feels elevated without losing the warmth and personality behind the brand.