Happy Dance

Happy Dance Hummus needed a website that felt just as playful and bold as the brand itself, while still keeping the shopping experience clean and easy to navigate. A major focus of this project was creating product pages that truly reflected the personality of each flavour.

I designed the website with a strong emphasis on brand consistency and product storytelling. Each product page features its own unique colour palette, pulled directly from the packaging, allowing every flavour to feel distinct while still clearly part of the same brand family. This approach strengthens brand recognition and creates a more immersive shopping experience.

The overall layout is bright, approachable, and easy to use, with clear calls to action and thoughtful hierarchy to guide customers from browsing to checkout. The final result is a fun, cohesive website that showcases the Happy Dance brand while supporting a seamless, intuitive shopping experience across all devices.