Plant Kitchen & Bakery

As Plant Kitchen & Bakery continued to grow, the brand needed a refresh that could support its expansion while staying true to the warmth customers already loved. The goal was to elevate and refine the existing identity without losing its approachable, handcrafted feel.

The updated direction centers on a custom script wordmark, a softened, bakery-inspired colour palette, and a flexible system of secondary marks, icons, and illustrations. These elements create more consistency across packaging, social, and in-store applications while giving the brand room to scale.

The result is a more polished, cohesive identity that strengthens recognition, supports growth, and positions Plant Kitchen & Bakery confidently for its next chapter.

Photography by Courtney Champagne.