BRANDING PACKAGES

Essential Branding Package

For small businesses, startups, or solo entrepreneurs looking to establish a strong, strategic foundation.

This package delivers more than just a logo — it’s the beginning of your brand’s visual identity, rooted in design expertise and intention. With over 15 years of experience, I craft each element to ensure your brand stands out with clarity, consistency, and confidence.

    • Primary Logo Design: A professionally designed logo tailored to your brand’s mission and audience.

    • Curated Colour Palette: A strategically selected palette with emotional impact and visual harmony.

    • Brand Fonts: Typeface pairings that reflect your tone and ensure consistent brand messaging.

    • Stylization Examples: Practical visuals that show how to apply your new brand across touchpoints like your website or business cards.

Comprehensive Branding Package

For growing businesses that want a well-rounded visual identity built for consistency across platforms.

This package goes beyond the basics and brings your brand to life through detailed visual storytelling and versatile brand assets. You’ll receive a cohesive brand system that’s adaptable, recognizable, and grounded in professional design strategy.

    • Logo Variations: Up to three logo variations (e.g., stacked, horizontal, icon) to support flexible brand use.

    • Expanded Colour Palette: A complete palette with accent tones and contrast considerations.

    • Font Styling & Use Cases: Guidance for applying typography consistently across digital and print materials.

    • Social Media Mockups: Sample branded content to bring your visual identity into your social presence.

    • Custom Iconography: A suite of brand-aligned icons for use across web and print.

    • Illustrative Elements: Up to three custom illustrations that visually express your brand’s personality and values..

**Please note: packages can be altered depending on the business needs.

Full Brand Guidelines Package

For established businesses ready to invest in a full-scale, professionally documented brand identity system.

This is the most comprehensive branding experience, designed to elevate your business and maintain consistency across all touchpoints. You’ll walk away with a robust visual system and an in-depth brand guidelines document to support your team, partners, or future designers.

    • Logo Suite: Includes up to three logo variations and file formats for every application.

    • Extensive Colour Palette: A professionally built palette with guidance for digital and print.

    • Font Pairings & Styling: Fonts with real-world styling examples to ensure clarity and cohesiveness.

    • Social Media Mockups: Strategic design previews to show how your brand shows up online.

    • Custom Icon Set: Designed in your brand style, ideal for navigation, web, or feature highlights.

    • Branded Illustrations: Up to three detailed illustrations crafted to reflect your brand’s tone and visual language.

    • Full Brand Guidelines Document: A polished, ready-to-use PDF covering:

    • Brand overview

    • Logo use

    • Typography rules

    • Colour codes & applications

    • Image styling

    • Social media usage

    • Application mockups

    Product Mockups: Real-world visuals (packaging, apparel, signage, etc.) to showcase your brand in action.